In the present time, promotion is quite important for each and every business to create a firm place in the market. Without a proper planning and promotion, it is really difficult to expand your brand value and makes people aware of your business and its products line. It's not just about the retail or wholesale market, promotion is also important for an online business as more and more people are now using the medium of the internet to get any specific knowledge on any subject. Among various marketing strategies, Pay-per-click (PPC) is one of the most effective advertising campaigns to mark the presence of your business over the web.